MBA

This blog is mainly for students of MBA Ist year at NIA. We will be using it for off-class discussion on various topics covered in the class. Other topics of interest too can be included. Look here for assignments, projects, games and exercises. Visit NIA at www.niapune.com

About Me

My photo
NIA Pune India Website: www.niapune.com

Monday, August 13, 2007

Life Insurance- A high level decision making

A Life Insurance company has over 20 million policy holders on record. They want to launch an aggressive marketing campaign to increase the customer base. For this purpose, they want to do following analysis:


Identify 20000 good customers, understand their characterics and find such geographic/ business segment where probability of getting such customers is high.


Work to do:

How will you describe ‘good customer’?

What data are required to identify good customers?

What data are required for associating characteristics with good customers?

What kind of data analysis will be needed for this activity?

Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

What is the biggest benefit at which Indian Insuarance industry should target at through IT implementation